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Placing them around a gay village is as much targeting as we can possibly do.” “We’re sensitive about where we place our ads. “We all see advertisements we may think are crass, but we skirt on by,” Nolan said. Nolan said that no one from the city contacted him and that he didn't have a chance to address the complaints. Squirt Marketing Director Andrew Nolan said he didn’t know his company’s ad campaign had been pulled until a South Florida Gay News reporter called to ask him about it. The ads came down less than a week later. South Florida Gay News reported that later that day, Wilton Manors City Manager Leigh Ann Henderson said that the city had a right to refuse ads and that her office would look into the complaints. Rajner has long been active in Wilton Manors, where he ran a gag campaign to elect his dog for mayor and has advocated for people living with HIV. And personally if I had a kid, I wouldn’t want them to have to walk past something like this and have to figure out what it is.” “But I know we also have schools and families, and we try to be a welcoming community for everybody. “You know, yes, gay men are certainly a little bit more sexually charged, possibly, than other populations,” Rajner told the commission, as captured on a recording of the meeting. Beneath his smoldering gaze runs the tagline “Real Men, Real Hookups.” And in the corner sits the logo for .īut Michael Rajner, a gay Wilton Manors resident and community activist, took the floor at a March 8 City Commission meeting to object to the ads, which he called racy and inappropriate.
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The ads look harmless enough: a clean-cut guy in a tank top stands in front of a gray background and rubs the back of his neck. "This reeks of discrimination and prejudice," Attila Szatmari, digital business director for Pink Triangle Press, Squirt’s parent company, said in a statement. Squirt says the move was due to just one complainant. The same ad was put up and taken down in Miami. But just 12 days later, they were taken down. An ad for a gay hookup site has been deemed too risqué - even for some of the gayest cities in America.Īds for Squirt - a company that advertises "hot n horny hookups" - went up on waste bins and phone kiosks around Wilton Manors on March 2.